Newspaper is one of the major parts of the media that can reach the world to you at the quickest possible way. From the beginning, newspaper and other media have been the best ways to provide advertisements to attract people towards the services and products. Whenever it is about publishing recruitment advertisements, newspapers have always been on the top.
Recruiting in a company is quite a daunting task for the employers. It is the duty of the Human Resource department of each company to look for the suitable candidates for the position they have in the company. Therefore, the organizations need to find candidates with proper background, skill, knowledge, work experience, etc. To find the right people, newspaper advertisements work most appropriately. It is the duty of the HR department of every organization that needs to provide perfect recruitment advertisement in the newspaper. Why publishing recruitment advertisements in newspaper are is so important? Let us find out.
- Help to Hire Experienced Candidates
Newspaper advertisements are effective in hiring more experienced and skilled candidates with appropriate skill and knowledge for the purpose. Publishing newspaper ads provides huge advantages for the employees and the employers. There are specific columns in the newspaper where the recruitment advertisements are given. As there is a specific space for it, candidates don’t need to search throughout the paper.
- Newspaper Ads Contain All information
When an organization looks for suitable candidate, they make a list of their requirements and publish newspaper ads with all the information. Such advertisements include essential information like, qualification of the candidate, details of the work position, details of experience of the candidate, and also the salary for the post they are offering. Thus, candidates get to know about the job post whether it suitable for them and can apply for it.
- Publishing Ad Is Flexible in Newspaper
Rather than any other media, publishing advertisements is quite a flexible option for the recruiters. Here, the advertisers can decide the content of the ad, its size, and position as per their budget. If you have a limited budget, you can always go for a classified ad, but if you don’t have any restrictions, display ads are for you. There you can add logo, symbols, images, etc. of your company and can have customized ad to make it appealing and get the right candidates.
- Newspapers Are Trusted Medium
Since the inception, newspapers have been one of the most trusted mediums for publishing different types of advertisements. It is no exception for publishing recruitment advertisements. People used to buy newspapers almost every day and it can reach more than one people of the family if you buy one. So, the circulation speed of a newspaper is quite high and people get to know about the recruitment ads quickly.
- Newspaper Is the Cost-effective Medium
There are many companies that prefer to spend limited budget on publishing ads. Besides, the entrepreneurs also prefer to use user-friendly medium to publish advertisements. Newspapers are one of the best media for publishing recruitment ads at reasonable cost. Publishing ads on audio-visual medium or online medium is quite expensive and not everyone always wants to use those. Besides, the entire recruitment system in a company includes several expenses. So, using newspaper is the cost-effective method to publish recruitment ads for any company.
Different Types of Recruitment Advertisements
In newspaper, three types of recruitment advertisements are published. Those are-
- Situation Vacant: Such advertisements are published by the employers of an organization who is looking for an employee for a particular post in his company. Situation vacant ads are published in the newspaper to make candidates know there is a requirement for employment at the earliest.
- Vacancies Abroad: As the name suggests, such ads are published in the newspaper by the employees who have their organizations overseas and want employees over there for certain posts.
- Situation Wanted: This kind of recruitment advertisement is a bit different than other two types. Such ads are published by people who want to work in certain position and looking for recruiters where he/she can show his skill and knowledge as an employee.
Apart from these popular types of recruitment ads, there are several other sub-categories of these types of ads, like-
- Career consultants
- Management consultants
- Accounts & Finance
- Placement consultants
- Receptionists and Tel Operators
- Advertising, Marketing, & Sales
- Senior managers
Hopefully, here you get to know the importance of publishing recruitment advertisements in the newspaper. There are different types of ads are published in newspaper and two of those are display ads and classified ads. While the later one is the simplest form of newspaper ad and the most budget-friendly, the former one is more attractive and appealing.